Angularum logo with chain-like icon on a neon yellow background — modern, bold, and minimal.

Angularum Brand Identity

Client: Angularum
Year:
2023
Service: Brand Identity, Logo Design, Motion Graphics, Typography

Angularum is a futuristic branding project designed to push the boundaries of modern visual identity.This project blends cutting-edge motion design with dynamic animations to create an interactive brand experience that stands out in today’s digital landscape.
Through high-tech aesthetics, fluid typography, and animated brand elements, Angularum transforms traditional branding into a next-generation experience. The use of bold contrast, custom typefaces, and seamless motion graphics ensures high engagement, making the brand memorable and visually striking.

Logo Design: A sharp and angular logotype reinforcing the brand’s high-tech and futuristic positioning.

Typography: A mix of customized modern fonts, achieving a balance between functionality and aesthetic appeal.
User personas: James and Oliver. Black-and-white profile photos with outlined goals, challenges, and pain points.Angularum brand color palette including Laser Lemon, Black Pearl, Blue Bayoux, Cinder, and White with corresponding HEX codes.Brand typography: Darker Grotesque for headlines and Poppins for body text, presented with alphabet and glyph examples.Angularum logo grid construction — geometric layout showing precision and spacing of the custom symbol.

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