Mike el Barista – logo design, brand identity, and typography for a specialty coffee brand. A unique visual identity reflecting the essence and style of the coffee industry.

Like a Barista Logo Design

Client: Like a Barista
Year:
2025
Service: Logo design, color palette, typography.

"Like a Barista" was an interesting client with a big passion to a good coffee. He dreamed of launching his own coffee beans brand - so everyone could drink a best coffee, even at home and be like a Barista.
Minimalist coffee cup design with bold red branding and the text 'Like a Barista'. The cup features a stylized barista logo and the slogan "Bester Kaffee – direkt bei dir zu Hause" on a light background.
Person holding a red take-away coffee holder with the 'Like a Barista' branding. The scene is set on a bold red background with dynamic text and a stylized barista illustration on the packaging.
Placeholder image with three large question marks symbolizing the initial design challenge and the unknown direction before the branding process began.

The Challenge

The client needed a logo that would:

• Reflect his passion for coffee and the spirit of Frankfurt.

• Use a color palette of red, white and black.

• Put a strong emphasis on his name and personal brand.

• Optionally, include a character or comic-inspired element.


The main challenge was to balance friendliness and warmth with a sense of professionalism.

The Solution

The final logo:

• Combines a graphic, human, and professional feel.

• Represents personality and deep love for coffee.

• Works smoothly across various media.
Bold red background with a stylized white outline logo of a barista in a cap, accompanied by the text 'Like a Barista' and 'Since 2019'. The design emphasizes brand identity and simplicity.
Assorted sticker designs featuring the 'Like a Barista' logo and wordmark, displayed on a red textured surface. Includes both outline and filled styles, emphasizing brand flexibility and playful visual identity.

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Year: 2024
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Client: Abracadabra money
Year: 2023-2024
Service: Art director, designer generalist.

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Client: Caritas Frankfurt
Year: 2019
Service: Poster design, stickers, typography.