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Mike el Barista – logo design, brand identity, and typography for a specialty coffee brand. A unique visual identity reflecting the essence and style of the coffee industry.

Mike el Barista Logo Design

Client: Mike el Barista
Year: 2025
Service: Logo design, color palette, typography.
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Mike El Barista is a barista from Frankfurt, truly passionate about coffee. He dreamed of launching his own coffee beans brand — not just selling coffee, but sharing his personal story and love for the craft. His identity is deeply connected with the city of Frankfurt and its coffee culture.
Modern minimalist logo for 'Mike el Barista' coffee brand, featuring a bold line-art illustration of a barista with a mustache and cap. The logo is displayed in two variations: black on a white background and white on a red background, symbolizing versatility in branding. Coffee-inspired decorative elements enhance the visual identity.

The Challenge

The client needed a logo that would:
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• Reflect his passion for coffee and the spirit of Frankfurt.
• Use the city's color palette (red, white, black).
• Put a strong emphasis on his name and personal brand.
• Optionally, include a character or comic-inspired element.

The main challenge was to balance friendliness and warmth with a sense of professionalism.
Brand identity guidelines showcasing the font 'Quiet Sans' and the primary color palette. The image includes uppercase and lowercase letters, numbers, and symbols, as well as three brand colors: black (#1D1D1B), vibrant red (#E42320), and white (#FFFFFF). An abstract logo icon is displayed in each color to illustrate brand versatility.

Process

The design process included:
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• Research of the local coffee culture and competitor analysis.
• Several hand-drawn sketches and exploration of visual styles.
• Refinement of the chosen concept.
• Final logo adaptation for real-life use: packaging, merchandise, communication.
A collection of sticker designs for the 'Mike el Barista' coffee brand, showcasing logo variations in black and red. The set includes individual illustrated barista icons, typography-based logo designs, a circular badge with the full brand identity, and a stylized flame icon, reinforcing the brand’s coffee-inspired theme.

The Solution

The final logo:

• Combines a graphic, human, and professional feel.
• Represents Mike’s personality and his deep love for coffee.
• Establishes a clear visual link to Frankfurt.
• Works smoothly across various media.
Modern minimalist logo for 'Mike el Barista' coffee brand, featuring a bold line-art illustration of a barista with a mustache and cap. The logo is displayed in two variations: black on a white background and white on a red background, symbolizing versatility in branding. Coffee-inspired decorative elements enhance the visual identity.A collection of sticker designs for the 'Mike el Barista' coffee brand, showcasing logo variations in black and red. The set includes individual illustrated barista icons, typography-based logo designs, a circular badge with the full brand identity, and a stylized flame icon, reinforcing the brand’s coffee-inspired theme.

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